Welcome to Luxish: Why Love Lush Home Rebranded
Welcome to Luxish: The Story Behind Our New Chapter
Five years ago, I launched a small passion project driven by one simple goal: making your home smell incredible the easy way! To celebrate our 5th anniversary on July 5th, I decided it was time for a major milestone. Love Lush Home has officially rebranded to Luxish!
I wanted a name that felt more original, fresh, and truly reflected the elevated vibe of our products. While our look and name have evolved, everything else you love stays exactly the same. We still make the exact same hand-poured gel wax melts that you have fallen in love with over the last five years.
For those who have been looking for Love Lush Home and wondering where we went, welcome to Luxish Home!
The Breakthrough: Why Gel Wax Melts?
My journey started out of pure frustration with standard soy wax melts. Scrapes, messy burner cleanups, and short-lived scents used to ruin the experience for me. I wanted a strong scent throw without the chore.
After endless trials, I perfected our gel melt formula in London. Gel wax is famous for its satisfying removal. You simply let the burner cool, peel the gel out in one smooth piece, and pop in a fresh scent. No mess, no fuss. Plus, our formula holds fragrance twice as long as traditional wax.
Handmade with Love, Driven by Purpose
Every single product at Luxish is vegan, cruelty-free, and thoroughly burn-tested for safety. I handcraft each batch myself, pack every order, and handle every customer interaction personally.
Luxish is a legacy I am building to bring joy and comfort to every space known to man. My goal is to expand Luxish beyond traditional home scents and bring our incredible fragrances into offices, cars, and every environment that needs an elevated boost.
If you have been following my story from the beginning, you already know that supporting and raising autism awareness is a cause very close to my heart. Using my business to give back remains a core part of what I do. For select products in our line, 100% of the sale are donated directly to autism charities to make a genuine difference.
Join Us for the Next Chapter
Thank you to everyone who supported Love Lush Home over the past five years, and welcome to all our new home fragrance besties joining the Luxish family. Be sure to follow us on social media @luxishhome and check out our full collection online!
With love,
Rhea x
Founder, Luxish